Australian period underwear label Modibodi has teamed up with global sports brand Puma to launch a range of active period underwear.
The partnership will see the brands launch a collection of leak-free period underwear designed to be worn while exercising, helping women feel confident while getting active.
The partnership forms part of Puma's 'She Moves Us' platform – where the brand celebrates women who move together to achieve and connect – through sport, culture and values.
Puma global director of run/train Erin Longin said it was important for the brand to make access to sport as easy as possible for women and girls.
"Even in the 21st century, periods and leaks still prevent women from participating in sports.
"Studies have revealed that girls’ participation in sport drops from 69% (ages 11-12) to 45% (ages 13-15).
"Additionally, the single-use plastic from disposable products can continue to pollute the environment for hundreds of years.
"As a global brand, we felt it important to do our part to address this issue.
"The Puma x Modibodi collaboration allows women to stay active, without having to worry about leaks, while reducing their monthly waste from period products," she said.
The underwear will be crafted using Modibodi's proprietary Modifier Technology which is comprised of three layers.
The first is a soft top layer made of merino wool to wick away moisture and sweat, a quick-drying absorbent microfibre middle layer that removes fluid and odour and additional waterproof protection in the bottom layer.
Modibodi founder and CEO Kristy Chong welcomed the partnership with Puma.
"No woman should have to sit on the sidelines of life because they have their period or bladder leaks.
"We are thrilled to launch this collection with Puma and together normalise menstruation and tackle the stigma that women can't be active on their periods or when experiencing any of life’s leaks," she said.
To celebrate the launch, Puma and Modibodi will work with Puma's 'She Moves Us' charity partner, Women Win, to donate a bundle pack of five briefs to 500 girls and women in need.
The packs cover a person for their monthly cycle and will last for up to four years.
The first Puma x Modibodi active underwear collection will be available in May 2022 in selected stores and online.