One grew its annual online sales by 61 per cent, the other by 39 per cent. Who's who?
Fast fashion chain Dotti achieved online growth of 61 per cent for the year, outperforming sister brand Portmans.
The results were revealed at the annual general meeting for parent company Premier Investments.
Premier reported total online sales for the year grew by 30.5 per cent, with second half online sales up 37.5 per cent.
The company said it has focused its investment in key areas that drive sales growth including online stock availability, re-targeting emails, site optimisation, customer service and delivery arrangements.
During the year, Premier also launched peteralexander.co.nz (desktop and mobile) with the ability to fulfil orders for New Zealand customers quickly from the New Zealand distribution centre.
In addition to this, Premier Retail rolled out a “store to door” service across the portfolio of brands.
This allows teams to fulfil sales from distribution centres for items that are out of stock in store.