Australian fashion entrepreneur Pip Edwards has led her first campaign with Ksubi since joining the brand in September last year.
Edwards is the co-founder of P.E Nation, a brand she left earlier last year.
The new campaign is fronted by the Ksuper capsule, the latest denim drop of low-rise oversized jean in six new washes.
Crafted from premium denim with an exaggerated silhouette, the Ksuper is the baggiest jean in Ksubi’s women’s denim lineup.
The new washes include two stone-washed mid-blues, washed black, fresh white, mud wash cargo and leopard print. Each pair is finished with identifiable pin-tucks down the leg and Ksubi’s notable lived-in aesthetic.
Leading the campaign is Veneda Carter, which Ksubi called the ultimate muse for its Ksuper range. The campaign was shot by photographer Richie Davis.
“Having Veneda front and style our Ksuper campaign is a monumental global moment for Ksubi womenswear,” Edwards said. “Veneda brings to life the Ksubi spirit of being authentic – her fashion authority, credibility, unique unapologetic style makes her a powerful fashion force.
“Her attitude and energy makes up her Ksuper-power: giving women the confidence to be themselves. She is our Ksuper-star.”
Founded in Sydney in 1999, Ksubi has scaled into a global streetwear brand with seven flagship stores in gateway cities worldwide.
The Ksuper denim capsule dropped this month and will be available online and across all its stores, including New York, Los Angeles, Miami, Chicago, London, Sydney, and Melbourne; as well as Saks Fifth Avenue, Ssense, KITH and select retailers.