Brandbank Group has launched Fine-Day, a brand specialising in sleepwear, homewares and accessories.
Fine-Day collections are pitched as genderless, inclusive and produced from sustainable materials.
Quietly launched this year, the progressive venture joins a stable of Brandbank retail giants including French Connection, Kikki K. and Seed Heritage.
Former Country Road homeware design manager Bruce Summers has been appointed as creative director.
The launch collection is largely produced in Europe from sustainable fabrications, with an organic cotton tee priced at $50 and bath robe at $180.
“Fine-Day works with community-based production facilities that make small-production runs for us,” a statement from the brand confirmed.
“In addition, the sourcing routes follow a road less travelled, with over 70% of the range made in Europe.
“The suppliers are selected based on their expertise, heritage and ethics.
“The woven products come from Turkey and Portugal, the silk from China, ceramics from South East Asia, wood from Thailand, stone and handwoven pieces from India.”
The brand launched online and with a new 470 sqm stand-alone store in Melbourne's High Street, Armadale.