Peter Alexander is finalising a cross border eCommerce partnership, which will grow the sleepwear brand internationally across 35 countries.
Peter Alexander has more than doubled its sales over the past four years, with another record result in the first half of the 2023 financial year. The brand delivered $261.7 million in sales for the period, up 15.1% on 1H22 and up 80.7% on 1H20.
Parent company Premier Retail is now finalising the cross-border agreement to allow fast and simple online shopping for international customers. The launch in 1H24 will be supported by digital marketing programs in select countries.
Peter Alexander has also identified 20 - 30 opportunities for both new or larger format stores in the near term to showcase an expanded product offering.
"Today, Premier Retail is uniquely positioned to continue to deliver with our brands identifying key growth paths for the future, whilst leveraging synergies within the Group’s global operations.”