Peter Alexander is set to tap into the $1.4 billion Mother's Day market with a new campaign featuring Lynda Carter.
The original Women Woman stars in the campaign alongside her daughter Jessica Altman.
Lensed in New York, the creative aims to showcase the strong bond between mother and daughter.
Peter Alexander's Mother's Day collection features gloral prints, knitwear, loungewear and sleepwear.
Highlights include velvet robes and classic flannelette button down PJ sets.
In celebration of the campaign, Alexander will embark on his annual Mother’s Day Tour, visiting stores across Australia.
Peter’s Tour will offer special promotions with the schedule including:
- (WA) Thursday May 4, Hay Street, Karrinyup, Booragoon
- (VIC) Saturday May 6, Highpoint, Doncaster
- (VIC) Sunday May 7, Northland, Chadstone
- (VIC) Wednesday May 10, Emporium
- (QLD) Thursday May 11, Carindale, Brisbane CBD, Chermside
- (VIC) Friday May 12, Chadstone, Fountain Gate
The Mother's Day collection will be available nationally from April 27 in store, selected Myer concession stores and online.