Perth-born heritage brand Mazzucchelli’s Jewellers unveiled its flagship boutique on Murray Street last week.
The store opening included sounds from the West Australian Symphony Orchestra, roving ballerinas and the official unveiling of its pink diamond collection.
The newly-designed flagship boutique adds to Mazzucchelli’s 122-year heritage, and brings the brand’s total store count to 28 across Australia, including 12 in Perth, seven in Melbourne, five in New South Wales and four in South Australia.
The new store concept is designed by Melbourne-based studio Kaleidoscope with materials sourced by Australian & West Australian partners, including fixtures by Perth-based West Coast Shopfitting.
Materials include copper rose gold mesh curtains, marble countertops and one of only a few Seiko Saloon boutiques in the world.
The boutique is also home to Mazzucchelli’s largest Diamond Room.
The boutique will also stock Rado, Tissot and Seiko watch brands alongside designer brands such as LOVE by Vera Wang and Perla by Autore.
To mark the opening of the new flagship boutique, Mazzucchelli’s is also featuring a limited-time exhibition of unique Argyle pink diamond creations, alongside limited edition pieces from Mazzucchelli’s VIP Diamond Collection and Perla by Autore.
Mazzucchelli’s Jewellers CEO Mudit Vora said the unveiling of the flagship boutique marks a new era for the business.
“The opening of our flagship boutique is a defining moment for Mazzucchelli’s Jewellers, elevating our retail experience to new heights,” he said. “Every detail has been carefully considered and continues to tell our story, balancing rich tradition with contemporary sophistication.”
Mazzucchelli's is housed under The Jewellery Group, which also manages Zamels.