High-tech high heel lovers are being urged to try out a new mobile phone application created by fashion shoe specialists PeepToe.
To coincide with its new 'Femme Fatale' autumn 2012 collection, the shoe brand, famed for its killer heels and funky designs, has today launched its own QR code, in collaboration with BoomVox.
Shoppers are being invited to swipe their phones over the codes to be in with a chance of winning a $1,000 shopping spree.
The BoomVox iPhone app is integrated with Facebook and Twitter and PeepToe fans need to rate their favourite piece from the collection and say why they like it.
The BoomVox app can be downloaded from the Apple app store and the person with the best comment will walk away with the prize.
The latest campaign, which showcases bold, strong heel shapes accented with spikes and studs, as well as accessories, is fronted by red headed model Tiah Eckhardt.