Danish global jewellery business Pandora has launched an exclusive engraving service at the David Jones Elizabeth Street store in Sydney.
In the lead-up to Mother’s Day on May 11, customers can add initials, messages or drawings to select pieces of jewellery.
The pop-up service launched today, and includes specially designed packaging.
“We’re thrilled to partner with David Jones to offer this one of a kind experience this Mother’s Day,” Pandora ANZ marketing director Jess Donovan said.
“Pandora’s new engraving service is the perfect way for gift givers to craft a gift that holds personal significance, allowing customers to celebrate the connection they share with important women in their lives.”
Pandora has around 2,600 stores globally, including over 200 stores across Australia.
According to its 2024 Annual Report, the retailer’s Australian market makes up 3 per cent of the brand’s global sales, with local 2024 revenue at 1.09 billion Danish Krone (~A$265.8 million).
Total global sales for Pandora were 31.2 billion Danish Krone, which equals around A$7.73 billion.
Pandora jewellery is sold in more than 100 countries through 6,800 points of sale.
Headquartered in Copenhagen, Denmark, Pandora employs 37,000 people worldwide and crafts its jewellery using only recycled silver and gold.