Holidaywear brand Orlebar Brown has opened its fifth Australian store in Martin Place in Sydney’s Central Business District.
The new store will feature its latest SS23 collection - launching February 12 - alongside white sand tones, terrazzo flooring, and reclaimed louvre shutters.
Speaking on the new store, Orlebar Brown Australia brand manager Phoebe Vigneron said it also features experiential change rooms, fitted with pool tiles and red showerheads.
“Our Sydney CBD boutique will offer everything one needs to holiday better and share memorable experiences, from our iconic shorts that you can swim in to 70s-inspired knitted polos, light tailoring jackets to swimmable shoes,” Vigneron said.
Vigneron said that finding and securing the store took a year to complete.
“Finding the perfect new Retail location is never easy,” she said. “However, Sydney CBD and more particularly Martin Place, is a different kettle of fish with scarcity of sites available, heritage listed buildings’ constraints and Council approval requirements.
“Martin Place puts Orlebar Brown under the spotlights, being surrounded by the best retail and hospitality Sydney has to offer. It brings O .B closer to most of our core Sydney clients, providing a more seamless experience with the brand.”
With now five boutiques across Australia, Vigneron said its 2023 plans are to focus on building on its foundations and connect with the local communities.
“Our two historical locations – Bondi Beach and Noosa – will also benefit from a fitout upgrade in the first half of the year to ensure a consistent and luxurious experience across our portfolio.”
Orlebar Brown was launched in 2007 in the United Kingdom, focusing on holiday style for men. It covers four key holiday categories in beach, sport, resort and coast.
Orlebar Brown has grown into a global brand with stores in more than 25 locations around the world, including London, Paris, Spain, New York, Miami, France, Greece, Australia, Kuwait, and the UAE.
In 2018, Orlebar Brown was acquired by Chanel, with a plan to continue the brand’s growth and development internationally and across channels.