Australian swimwear and lifestyle brand Okanui has reported a spike in sales for November and December 2024, up 75 per cent year-on-year across the entire business.
Online sales surged by 136 per cent year-on-year, with retail sales growing by 41 per cent. The brand has nine stores across Australia.
Several product categories were particularly popular during the peak period, including a a surge in its Navy Hibiscus Classic Shorts after sharing photos of actor Hugh Jackman wearing them in early summer across its social platforms. The range reportedly sold out.
Among the bestsellers were its core items, including men’s Classic Shorts. Okanui added that its women’s Navy Common Knit jumper sold out three times during the period.
The brand also recorded demand for its Terry Towelling Collection.
Chief executive Simon Kasprowicz said the results reflect both the quality of its products and the trust of customers in the Okanui brand.
“We’re excited to see such a positive response from both new and returning customers,” Kasprowicz said. “While celebrity endorsements like Hugh Jackman being spotted in our limited edition Gotcha4Life Classic Shorts certainly help amplify our brand, it’s ultimately our ongoing dedication to quality and the connection we have with our customers as an Australian family owned business that drive our success.
“In an increasingly competitive retail market, this is becoming more and more important to the Australian consumer.”
Okanui is planning to capitalise on the growth with an expanded retail presence, updating its online store and introducing new product lines to meet growing demand.