Nike has expanded its partnership with the Collingwood Football Club and will now produce all of the on-field and off-field apparel across the club’s teams and programs.
The expanded partnership builds on the existing relationship the sportswear brand has with the club, having been Collingwood's official footwear and compression partner since 2017 and the Club's Super Netball apparel partner since 2020.
The Swoosh was seen on the club’s AFL players at their first training session for 2021, with more to be seen across the Collingwood netball, VFL, VFLW and wheelchair football teams.
The partnership also sees Nike further its 'Move to Zero' journey toward zero carbon and zero waste, with the latest Collingwood playing guernsey made from a 90% recycled polyester fabric.
Collingwood CEO Mark Anderson said that the expanded partnership was a natural fit for both parties.
"Over the last few years, we have had the opportunity to grow and learn with Nike in their footwear and compression support of the club.
"Through that time, we realised we share many of the same aspirations in terms of high performance, commitment to both men’s and women’s sport and how we can use the power of our organisations to create a difference in the communities in which we operate.
"Our focus is to always partner with world-leading brands, ones that are global best practice to ensure we remain innovative and leading the way for our teams and programs.
"Our partnership with Nike provides a perfect example of this principle in action," he said.
The new guernsey retains its classic design, while the knit fabric caters to the needs of players.
The fabric is lightweight, breathable and durable with a mechanical stretch that allows for fluid movement, assisting athletic performance.
"Nike and Collingwood both have a strong commitment to sport, and we envisage this partnership can help empower more women and the next generation of athletes to push the boundaries of sport," Nike Pacific VP and GM Ashley Reade added.