Global footwear retailer New Balance has opened its newest UCC store in Westfield Bondi Junction.
It is one of eight UCC stores globally, and adds to the brand’s three other full-price stores across Australia, as well as 16 outlets.
The concept was initially launched in Guangzhou, China in December 2022, followed by Boston, Massachusetts in February 2023. More recently, the concept was launched at Paragon Shopping Centre in Singapore.
To mark its Bondi opening, New Balance is giving the first 100 in-store customers a $50 voucher.
According to New Balance, the new store caters to the fitness and styling needs of locals and visitors and includes central seating.
It will offer a curated collection of footwear and apparel, including Made in USA products alongside core styles from its lifestyle and performance collections.
New Balance’s APAC direct-to-consumer director Jonathan Clark welcomed the new milestone.
“Bondi Junction is one of Sydney’s most famous shopping destinations – a melting pot of culture, lifestyle, and athleticism,” Clark said.
“It’s the perfect addition to the New Balance portfolio, bringing one of the world’s leading footwear and apparel brands to the region. We can’t wait to open our doors and welcome our loyal fans, as well as the next generation of sneaker enthusiast.”