Adelaide-based baby retailer Little Collins Clothing has launched a new range more than 18 months after the brand’s inception.
The online clothing brand features designs by founder Sara Collins, curated for babies from three months to children of six years.
Collins said her inspiration came from pieces she couldn’t find for her own two children.
“Designs like feminine frills for little girls and the Peter Pan collars for little boys, along with the styles of the classic British and Spanish styles… these are what I love seeing on children,” Collins said. “So I’ve based designs on these with a fresh approach.”
“Seeing well-dressed children out and about just makes you smile I think, and I hope people see Little Collins Clothing as a label that makes achieving a smart look easy!”
Collins launched the brand following a career in law, as her interest in fabric and design grew, leading to fulfilling a broader desire.
Memories of Collins’ own childhood would form inspiration for designs as well as her children and their need for easy-wearing outfits.
There are two opening collections available for purchase: an Essentials range with smart basics, and a seasonal Autumn/Winter range.
It will include smock dresses with frills, pinafores, black and white stripes, blues and reds - simple colour schemes and classic patterns predominant for boys and girls.
The range also includes knitwear, made from 100% merino wool.
The two collections will also count for the general Spring/Summer range to be revealed later this year.
Little Collins is committed to creating clothing that is both practical and fun, while making sure to partner with ethical manufacturers.