Deadly Denim is using fashion to make an impact on multiple fronts.
The brand uses upcycled denim and customises each piece with textiles featuring Aboriginal artwork.
To ensure its impact is as minimal as possible, Deadly Denim donates the scraps from its textiles to a local sewing group in a women’s correction facility where a group of Aboriginal and Torres Strait Islander women learn to sew and create storybook animals for a children’s program.
Additionally, the business has an ongoing partnership with the Rhodanthe Lipsett Indigenous Midwifery Charitable Fund (RLIMCF) to donate a portion of its profits to support Aboriginal and Torres Strait Islander people to qualify as midwives and remain in the profession.
Deadly Denim's support of the RLIMCF helps to keep the tradition of over 40,000 years of birthing on country alive and helps support the provision of culturally safe care.
Speaking on its impact, Deadly Denim said that its mission began as a passion project.
"What started off as a passion project has now blossomed into a thriving business that blends all things we love into one: our culture, sustainable fashion and giving back to the community.
"Deadly Denim is a business with a social impact, and we're aiming to be as sustainable as possible.
"Fashion comes with an environmental impact, with the fashion industry identified as the second largest polluter in the world, just after the oil industry," the brand said.
The business has also taken its mission on the road, bringing Deadly Denim fashion to new customers.
Reimagining a 10ft mobile vintage caravan into a portable sewing room, Deadly Denim attends events to customise denim with Deadly textiles.
Deadly Denim was founded by Rebecca Rickard a Ballardong, Whadjuk woman from the Nyungar nation living and working on country Perth WA.