As the year drew to a close and Christmas loomed, more consumers turned to the Internet to visit retail-related sites, according to December data released by Nielsen.
Nielsen Digital Ratings (Monthly) reported strong month-on-month growth in unique audiences during December 2016.
This was especially true for major retailers.
While Myer reported a whopping 31% surge in unique audiences, David Jones edged out on top with 50% growth.
Looking across all websites with a unique audience greater than one million, Westfield (+85%), Super Cheap Auto (+75%) and Liquorland (+60%) reported the highest percentage growth in unique audiences when comparing December 2016 to the prior month.
Strong growth in unique audiences from smartphone devices contributed heavily to overall uplift in audiences to these retail-related brands.