Myer has commenced its “biggest transformation” in store technology in recent years, with the move set to see a 20% reduction in transaction times.
The 18-month transformation will deliver new Zebra TC57X mobility devices and new NCR point of sale to all stores.
The mobility devices are aimed at improving receiving and dispatch, stock take, online fulfilment and inventory enquiry/pricing.
Its “One Device Strategy” will see all core business applications bundled into the Mobility device, including a new Push-To-Talk application which will connect team members across the store.
The NCR point of sale registers will be rolled out in FY23 with new software, which is expected to enhance customer experience at the checkout.
This is in addition to Myer’s leading M-Metrics team member application, which provides team members with real-time digital communications, product knowledge and performance recognition. The app displays customer feedback and provides a wide range of learning moments, including video content.
“Myer is embarking on our biggest transformation of store technology in recent history, ensuring a better experience for customers in store,” Myer GM of retail operations Gary Stone said.
“Our new registers will ensure simpler and quicker transaction times – approximately 20 percent faster, and through our new Zebra devices we can provide on-the-spot assistance with stock availability, as well as team members being able to connect to provide faster service and assistance to our customers.
“This step-change in technology will ensure Myer remains Australia’s favourite and most trusted department store into the future.”
Store transformations
As well as improving in store technology, Myer is also preparing for continued refurbishments and strategic footprint reduction in FY23.
Toowoomba and Albury stores have recently seen refurbishments, with a re-layering taking place at Chadstone and Fountain Gate. There is further space optimisation planned at an extra 17 stores in FY23.
Through strategic footprint production, Myer has closed Knox and Blacktown in 2022, with space reductions conducted in Toowoomba, Chermside and Eastland stores.
Its Frankston department store has been scheduled for closure in January 2023.
In total, Myer has exited or announced a reduction of 119,534 square metres GLA (11.1%) of space since the first half of 2018, with a further 69,000 square metres in preparation.
The company cites the reducing of CODB as the reason for these strategic store closures.