Womenswear designer Jayson Brunsdon will officially launch his first diffusion line through Myer stores tomorrow.
Jayson Brunsdon Black Label will be released through 25 stores on July 15, with highlights including draped and ruched custom-printed silk dresses and tailored jackets.
Dresses range from $279 - $349, tops from $179 - $199, pants from $199 - $249 and jackets from $349.
Myer group general manager of womenswear and accessories Judy Coomber said the launch was a boon for the department store.
“One of the strengths of our womenswear department is that we offer our customers designer fashion at every price point, and we are very pleased that our customers will be able to buy this beautiful high-end brand at an affordable price,” she said.
The department store has to date secured a range of diffusion line exclusives, including Nicola Finetti, Wayne Cooper and Karen Walker.