Myer has revealed its top selling items online over the past month, with Tommy Hilfiger men's casual clothing proving to be a top choice for Aussies.
Other top selling categories include kids clothing, fragrances, beauty giftsets, coffee machines and Lego.
Myer chief customer officer Geoff Ikin added that personalised Toblerones are also a popular choice for shoppers.
"Personalised Toblerones are proving a hit with customers, and we expect to sell hundreds of thousands of them over the Christmas period.
"Fragrances are also selling very well, driven by Tom Ford, Giorgio Armani, Chanel, YSL and Creed.
"We are also seeing coffee machines being extremely popular this Christmas, and Tommy Hilfiger is proving the most popular gift in men’s fashion," he said.
The retailer has also introduced a new feature for its gift cards, Ikin added.
"In an Australian first, you can add a photo or personalised video message to your gift card - an exclusive to Myer this Christmas.
"So whether a customers is shopping online or in-store, we have gifting options to meet everyone’s needs with gifts by price point, and for him, for her, for kids and for family and stocking fillers – to help customers get through their Christmas list," he said.