Myer has appointed Lynna Barnard as the general manager of eCommerce, an entirely new role for the Australian department store.
According to the department store, her appointment reflects Myer's focus in digital, with an aim to surpass $1 billion in annual sales amid a rise in online sales.
Over the past three years, the compounding annual growth rate (CAGR) of Myer’s group online sales is 31.5%. Group online sales at its half-year results were $382.3 million or 20.3% of total sales.
Barnard has over 18 years of marketing and eCommerce experience and will be responsible for end-to-end eCommerce across trade, operations and online content.
Her career includes setting up and growing e-commerce businesses for other fashion brands such as Cotton On, Billabong and Best & Less, as well as National Tiles and Dan Murphy’s. She also holds an advisory role at the National Online Retail Association.
Barnard will report to Myer’s chief customer officer Geoff Ikin. Her role is complementary to the recent internal appointment of Spencer May to GM of omni experience.
“I am thrilled to embark on this exciting journey with Myer, a company that I deeply respect and admire, particularly for its dedication to the growth and potential of its online business,” Barnard said. “As the GM of eCommerce, I am eager to make a positive difference and take Myer's online business to new heights.
“My goal is to contribute to Myer's vision of achieving $1 billion in annual sales and create an exceptional online experience for our customers.”
Ikin said Myer’s established omni-channel offer has driven reputable growth over the last three years.
“As we continue to drive this business even further, it is exciting to have Lynna join us with her considerable marketing and eCommerce experience,” he said. “She joins a strong team and I look forward to what she will bring to Myer to further unlock the significant potential we have across the portfolio.”