Australian department store Myer has added Armani Exchange and Hugo to its menswear portfolio.
The new range from Hugo is currently available across 5 Myer stores and online, and Armani Exchange is available across 10 Myer stores and online.
The brands were launched in-store in December 2024, and follows the rollout of Country Road Group brands such as Politix, Country Road and Witchery across stores, alongside R.M. Williams and Les Deux, all expanding presence over the last 18 months.
GM of merchandise Belinda Slifkas - who looks after apparel, home and entertainment - welcomed the new additions.
"We know our customers are looking for international, stylish, and premium brands,” Slifkas said.
“The launch of Armani Exchange and Hugo aligns perfectly with our focus on delivering a menswear assortment that is both aspirational and accessible.
“These brands are a testament to our commitment to evolving with the needs of our customers and further enhancing the Myer shopping experience."
Hugo is part of the Hugo Boss brand and offers a complete assortment across apparel, footwear, accessories, swim, underwear, sleep, and socks.
The Boss brand under Hugo Boss manages 10 stores across Australia.
Meanwhile, Armani Exchange is an Italian-founded label selling apparel and accessories. It is managed under the Armani Group which manages Giorgio Armani, Emporio Armani and A|X Armani Exchange brands.
Its distribution network consists of 623 self-owned and operated stores, in addition to partnerships with other retailers.