Myer has released its annual Christmas marketing campaign, with catchlines including 'Grab Christmas by the baubles'.
Myer CCO Geoff Ikin said the creative encourages Australians to embrace the chaos of the Christmas season.
“The campaign has been created to cut through the noise in typically the most cluttered media environments at Christmas," he said.
"It's fun, engaging, irreverent and offers what our customers love – a little surprise and delight. Australians love to celebrate Christmas, and so do we!”
The campaign, 'Let the Season be the Reason', launches with a film that is set on Christmas eve.
The assets will be delivered across TV, BVOD, OOH, digital, social, online, in-store VM, gift wrapping and team member uniforms.
Campaign tag lines include; ‘Stuff the turkey, stocking and self-control’, ‘Grab Christmas by the baubles’, and ‘Deck the halls, kitchen and living room’.
"When it comes to Christmas no one does it better than Myer," Ikin said.
This year we’re approaching the festive season with more confidence than ever knowing Myer is unmistakably the trusted home of all Christmas gifting and entertaining needs.
“From our much-loved Melbourne Christmas Windows, which will feature iconic scenes in celebration of Disney’s 100 years of wonder, to our national Santalands, curated Giftoriums and our Myer one VIP shopping nights, we are there to help our customers celebrate this festive season.”