Fitzroy-based fashion label Mr Simple has partnered with Movember to launch a range of facemasks to support the event.
100% of proceeds from the sales of the masks will be donated the Movember organisation which supports men's mental health, suicide prevention and prostate and testicular cancer research.
The triple-layer masks are made from cotton recycled offcuts and are priced at $20 for a pack of two.
Mr Simple founder David Fraser said that the brand is proud to support Movember.
"Mr Simple was started in Fitzroy around the same time as Movember kicked off.
"I've always liked Movember's light-hearted take on the serious issue of men's health.
"We've finally managed to get a collaboration together and 12 months ago I wouldn't have thought it would be masks but it's a crazy world we live in," he said.
Movember head of corporate partnerships Kieran Ryan added that the proceeds from the masks will help fund life-saving research.
"Working with Mr Simple to create a face mask that is practical, stylish and sustainable – while also supporting men’s health – was a great way for us to also give back to the Movember community.
"'Sporting a Mo’ simple mask not only protects your epic mo, it’s also doing great things for mental health and suicide prevention, prostate cancer and testicular cancer.
"With 100% of proceeds from the mask going to Movember it helps to ensure we can continue to deliver programs, information and awareness that will help our community weather this storm and beyond, and to keep life-saving cancer research and trials on track," he said.