Montblanc has opened its first ever pop-up at Chadstone, following the recent launch of its Extreme 3.0 leather goods collection.
Running until September 11, the pop-up is located on the ground floor between Mecca and Dior, nearby to the Montblanc boutique.
To mark the launch, Montblanc will be offering a free personalised engraving by an onsite calligrapher for every purchase over $800 of the Montblanc Fragrance Explorer Ultra Blue.
Launched on July 22, Montblanc's Extreme 3.0 leather range is focussed on everyday travel and used leather obtained from a CO2 neutral tanning process, with lining made from recycled fibres.
The range includes large backpacks, document cases, duffles, chest bags, sling bags, laptop cases, as well as small leather goods such as cardholders. Additionally, the collection includes belts.
The leather pattern on each product draws inspiration from graphic images created by Grete Gross, Montblanc’s Head of Advertising, who shifted Montblanc’s visual brand image in the 1920s.