Australian fine jeweller Moi Moi has opened its second store in Melbourne, following its Sydney location of more than 18 years in Queen Victoria Building.
The new store will open along Collins Street, which features other international luxury labels including Prada, Louis Vuitton, and Gucci. Moi Moi was launched in 2004 by sisters Lauren Chang Sommer and Alana Chang Weirick.
Moi Moi is reportedly the only dedicated moissanite and lab-grown diamond store in Australia, with all pieces designed in-house, alongside custom-made design services.
Speaking on the new Melbourne store, managing director Lauren Sommer said the move marks a new milestone for the business.
“Moi Moi has been the leader in Moissanite and lab grown diamonds in Australia since 2004, and we are so excited to bring such amazing jewellery, at even more amazing prices, to the country’s fashion capital.”
Moissanite is a naturally occurring silicon carbide which is said to closely resemble mined diamonds.
According to Moi Moi, its Supernova Moissanite range has an RRP of 90- 95% less than diamonds of the same size and quality. It’s lab-grown diamond range was initially launched in 2019.