Global absorbent apparel brand Modibodi has launched an All-Gender collection which includes its first-ever period underpant for trans and gender-diverse people.
Modibodi's new collection includes a limited-edition print of the brand’s X-Brief in a moderate-heavy absorbency, alongside a new Pride Longline Short which comes in a light-moderate absorbency.
Designed with a merino wool gusset which controls odour, the black coloured lining is leakproof, and the Longline Short includes what Modibodi calls a 'packer' pouch at the front for real or prosthetic penises.
Modibodi is aiming to challenge public sentiment around the idea that only women get periods. With the launch of its latest collection, Modibodi is using its platform to drive awareness around the need for menstrual inclusion for all bodies and all genders.
Modibodi ambassador and trans masc. model Oscar McGregor joined the brand to drive this public campaign around menstrual experiences in an educational video campaign.
“To me, breaking the taboo that only women menstruate means that all people with periods can feel heard and affirmed in their experience rather than stigmatised by society,” McGregor said.
“As a member of the trans masc. community, navigating my experience of period care can be extremely dysmorphic. The whole narrative around the menstruation is very feminine and as someone who doesn’t recognise themselves in this gendered language it can be a really challenging experience every month.
“Working with Modibodi as part of this campaign has enabled me to not only give voice to mine and my communities experiences but to also be part of a practical real-world solution in period care.”
Modibodi marked the new campaign through a continued partnership with Twenty10, a youth-services organisation based in Sydney, by donating a portion of their Pride collection period pants sales to Twenty10’s programs.
Modibodi design and innovation director Charissa Lanham said the partnership was pertinent to the creation of its new collection.
“By working with Twenty10 and directly engaging with the LGBTQIA+ community to discuss both the product design and campaign, we have been able to develop period pants that enable people to feel comfortable in their own experience and body with the products they need to support them in any situation,” Lanham said.
Twenty10 co-executive director Jain Moralee welcomed the partnership, saying 2023 marks the second year running.
“Talking about periods beyond gender can help to affirm gender diverse and LGBTQIA+ peoples experiences,” Moralee said.
“It’s fantastic to work with a brand like Modibodi, who so deeply believe in normalising the conversation about the breadth of menstrual experiences and are committed to developing their understanding of the realities of LGBTIQA+ communities through working with the Twenty10 learning and development team in the lead up to Sydney World Pride.
“The support of both their products and their donation are invaluable to our programs and the communities we work with.”
The collection will be sold through Modibodi’s online store.