Australian-born undergarment brand Modibodi has appointed Kerry Cusack to lead the organisation as executive director, effective July 31.
Cusack will lead the Modibodi global team, strategy and execution with support from Modibodi Advisory Board & Essity from the company’s head office in Sydney.
The new executive director has held leadership positions across the Australian fashion industry, including chief commercial office with Alquemie Group, head of international business for Retail Apparel Group and founder and leader of Bondi Bather Swimwear, which she later sold.
“I am delighted to be joining the Modibodi team,” Cusack said. “As category leaders and innovators, Modibodi has redefined leakproof apparel and created a business built on trust and authenticity, designing sustainable products with the needs of the consumer at their very heart whilst breaking stigmas and taboos.
“It’s these values that attracted me to the brand and I am looking forward to building on Modibodi’s success and continuing to deliver strong growth globally.”
Retail Essity Australasia executive GM and Advisory Board Member of Modibodi Caitlin Patterson welcomed Cusack to the team.
“Modibodi continues to go from strength to strength as an innovator and leader in absorbent apparel with strong growth in local and international markets,” Patterson said. “We are confident that Kerry is perfectly placed to lead and develop the Modibodi brand and organisation to continue its stellar trajectory.”
Founded in 2013, and acquired by Essity in 2022, Modibodi designs leakproof apparel for periods and incontinence, including underwear, swimwear, activewear and maternity wear.
The company operates an omnichannel business with sales via direct-to-consumer, retail, marketplaces and through etailers.