Modibodi and Puma have launched a series of Period Pep Talks with female athletes.
Period Pep Talks are a response to a globally commissioned report in May 2022 that found 1 in 2 girls quit sport due to periods.
As part of the Period Pep Talk campaign, Puma and Modibodi have designed a new patent-pending period activewear collection.
Launching this October, the new range is aimed at helping women, girls and people who menstruate feel comfortable being active during their period.
Modibodi head of sustainability and public affairs Sarah Forde said further data showed that women and girls believe periods need to be more openly discussed in the sports world.
“That’s why we are proud to partner with Puma to create the Period Pep Talks, working with their athletes to raise this issue in our global consciousness,” Forde said.
The campaign features Australian athlete Tiana Penitani, European sprinter Jodie Williams and former professional race car driver Naomi Schiff.
Penitani, who plays for the Parramatta Eels in the NRLW, said the range has created a disruptive solution for the market.
“The bulkiness of pads, the discomfort of tampons and the fear of leaking every month made me really nervous to play. One of the things I love about the new Puma x Modibodi activewear is how they are designed to support the body whilst menstruating and in movement, so you can play without fear of leaking or the discomfort of disposables.”
The new range is the second instalment from the Puma x Modibodi collaboration, after launching their first period and leak-proof underwear range in May this year.
“With 50 per cent of girls experiencing discomfort from disposable menstrual products like pads and tampons when participating in sport or physical exercise, we felt it was important to design a range of leak-proof activewear that would make playing sport on your period more comfortable, more protected, and more possible than ever,” Puma global director running and training business unit Erin Longin said.