Four Balenciaga locations across Sydney and Melbourne will offer an expanded range of the brand’s Le Cagole Bag, in a specially constructed display that will hero textures and colours.
This includes Balenciaga in Melbourne’s Chadstone and Collins Street, as well as in its Sydney Westfield location and David Jones in Sydney CBD.
These Balenciaga bags are hung on a set of custom metal carousels inspired by souvenir stores. The display comes with vintage mirror-panelled shelves that reflect and refract the various styles.
The fuller selection includes Le Cagole bags in colours such as red, orange, fluorescent yellow, acid green, sky blue, purple, candy pink, Balenciaga grey, silver, dark bronze, and gold.
All bags are made from materials that include Arena and crocodile embossed leathers, suede, washed and frayed denim, ruffled spandex, sparkling fabric, or sponge, in treatments including worn-in, metallized, pierced, safety-pinned, graffitied, or monogrammed, with aged metal, monochrome, shiny, or strass-adorned hardware.
The fuller selection of Le Cagole Bag will feature in more than 30 other Balenciaga stores worldwide, including locations in the USA, Europe, Middle East, and Asia.
The activation rollout began on June 23, and is currently at Melbourne Chadstone until July 14. It will then move on to Collins Street from July 15-23, then to Sydney Westfield from the 26th, until August 6.
It will finish up its Australian rollout in David Jones Sydney from August 7-20.