Viktoria & Woods founder and creative director Margie Woods has been selected as the designer for the 2025 White Shirt Campaign.
The campaign has been run yearly by Witchery and the Ovarian Cancer Research Foundation (OCRF) since 2008, and is designed to raise funds to tackle the deadly disease.
This year’s Witchery White Shirt Campaign will officially launch on Tuesday, April 8.
Woods has seen the first-hand impact of ovarian cancer following her mother's diagnosis with the disease in 2023, and she was deeply moved by the chance to combine her love of fashion with a cause close to her heart.
“To collaborate with Witchery and the OCRF on the White Shirt Campaign was something I felt compelled to do, and an opportunity to contribute something meaningful within an industry I love,” Woods said.
"Fashion has always been my way of expression, and this collaboration was an incredible opportunity to blend my passion for design with the desire to give back and raise awareness for something so important.
“The White Shirt Campaign has enabled Viktoria & Woods to work side-by-side with Witchery in making a difference through raising vital awareness and funds for ovarian cancer. I couldn’t be prouder of collaborating with a like minded, iconic Australian fashion brand on a cause that means so much to me personally, and to our community at large.”
As part of the collaboration, Woods designed a shirt inspired by the Viktoria & Woods Frequency Blazer. The shirt features a forward-facing sleeve and removable tie and is crafted from 100% cotton.
For the first time in the campaign’s history, there is also a pair of white denim jeans that Margie has designed to be styled with the White Shirt for complete outfitting, with all gross proceeds going to the OCRF.
Witchery head of marketing Jennifer Petropoulos said it was an honour to include Woods in the 2025 campaign.
“Right now, fewer than half of the women diagnosed with ovarian cancer will survive beyond five years. While promising research is underway, there is still no early detection test, treatment options remain limited, and recurrence is common,” Petropoulos said.
“Witchery has had a long and proud partnership with the OCRF, and now in its 17th year, we’ve raised over $17 million through the White Shirt Campaign.
“We share the OCRF’s vision of a healthy, vital future for all those affected by ovarian cancer.”
The 2025 Witchery White Shirt and White Jean will be available to purchase via Witchery’s online website and in-store throughout Australia and New Zealand from Tuesday, April 8.
The campaign will end with Witchery White Shirt Day and World Ovarian Cancer Day on Thursday, May 8.
Since the campaign’s launch 17 years ago, Witchery has raised more than $17 million for the OCRF, making the womenswear brand the largest corporate donor to ovarian cancer research in Australia.