Heritage fashion brand Mambo has revived its kidswear and youth lines, launching a 60-piece collection across boys and girls.
According to Mambo, it has been a long time since the brand designed and sold kidswear.
The new range will be distributed through Big W stores nationwide, with sizing ranging from 8 to 16. The collection includes tees, shorts, dresses, swimwear and accessories such as sunglasses and backpacks.
Mambo also indicated that the future opportunities for the range can even evolve from past adult-wear collaborations with the likes of Vegemite and The Simpsons.
"Mambo holds a special place in the hearts of countless Australians who grew up wearing our iconic designs," Mambo business manager Matt Macaulay said.
"Bringing back the kidswear and youth lines is our way of honouring that heritage while inviting a new generation to experience the unique world that Mambo represents.”
In recent months, the Mambo brand has struck some key milestones. In February, the brand shifted limited-edition Reg Mombassa designs to Melbourne-based social enterprise HoMie for an exclusive ‘REBORN’ unisex range.
In May, Australia’s largest collection of Loud Mambo shirts were put up sale at a public event in Sydney before being offered globally online.
The collection of 110 Mambo designs from the 1990s and early 2000s was curated and handed over by retired music executive Malcolm Hill (EMI Records, Parlophone Records).
The range was presented by Central Coast-based vintage fashion and music shop Tiki La La.
"Mambo has experienced a resurgence of late, fueled by exciting collaborations with cultural touchstones like the Teenage Mutant Ninja Turtles,” Mambo creative director Nathan Sheahan said.
“It's a fitting partnership as both brands mark their 40th year."