Specialty Fashion Group has announced the acquisition of ailing plus-sized womenswear retailer Maggie T.
The company will relaunch the brand in Millers stores and via the Millers website in April this year.
The Maggie T collection will be available in 175 of Millers’ 300+ stores across Australia and New Zealand and via the Millers website from April 23, 2018.
The Maggie T collection will be presented in its own branded area within each Millers store, giving it a “boutique” feel and supported by its own unique packaging.
Speciality Fashion Group CEO Daniel Bracken said the Maggie T brand was a natural fit in the company’s brand portfolio.
“Maggie T is an iconic Australian womenswear brand that will resonate with our customer base. We look forward to bringing our expertise to reinvigorate the brand which was much loved by customers in a segment of the apparel market too often overlooked by fashion.
“We will remain true to the Maggie T brand proposition of modern yet timeless fashion that appeals to a contemporary mature woman’s lifestyle but will make some changes to the brand architecture including extending the size range to 8-24 and reducing the average selling price.
“We are delighted to be offering the Millers customer the opportunity to buy an iconic Australian designer brand at affordable prices and will continue the brand’s commitment to quality, simplicity, enduring classics and great style.”
As part of the deal, the group has acquired the intellectual property assets associated with the Maggie T brand including copyright materials, website, business and domain names, logos and trademarks, and the customer database.
However, the acquisition does not include inventory, stores, lease liabilities or employee liabilities.
The brand revealed its poor financial situation earlier this year, entering administration and appointing administrators DW Advisory.