Introducing the #1 fashion marketer in Australia: Sportsgirl marketing manager Kate Rees.
Rees has been awarded the title as part of Ragtrader's annual program, M15.
Click here to download the full list.
Sportsgirl's long-running 'Be That Girl' campaign recognises the new wave of empowerment marketing and has been adopted as a company-wide mantra.
In a recent interview with Ragtrader, Sportgirl CEO Colleen Callander revealed its importance to the business.
“‘Be That Girl’ is more than a campaign, it is a movement and is part of our brand DNA.
“We hope the latest chapter of ‘Be That Girl’ gives our customer a platform to have a voice, engage in conversation, be inspired and inspire others."
Presented in partnership with Klarna this year, M15 celebrates the creative, digital and strategic power of Australia's finest marketing minds.