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LVMH jewellery subsidiary Fred has opened its third Australian boutique on Collins Street in Melbourne.

It is the first standalone store for the maison in Sydney, following openings in Sydney and Queensland. 

The brand is also sold via high-end retailer Monards in both Melbourne and Brisbane stores according to its website, alongside T Galleria by DFS in Auckland, New Zealand.

The new boutique in Melbourne will sell the maison’s key collections, including Force 10, Chance Infinie, Pretty Woman and High Jewelry designs.

Established in 1936 by Fred Samuel, Fred now forms part of LMVH’s 75 houses across fashion, accessories and other retailing.

Globally, LVMH operates over 6,000 retail doors in 81 countries with over 200,000 employees. In 2023, the group’s total revenue was €86.2 billion (A$1.4 trillion).

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