Global activewear brand Lululemon will begin selling footwear in Australia for the first time on March 19 this year.
It comes as the brand recently expanded its footwear ranges into the men’s category, two years after initially entering the footwear category in 2022 with women’s shoes in select markets.
Lululemon’s footwear collection features a total of six styles consisting of casual, running and training shoes. It includes three styles for both men and women, two styles exclusively for women and another pair that will launch later in May 2024.
One of the lightweight models exclusive to women will be sold online only from March 19.
“We’re so excited to be launching footwear in Australia and finally offering our guests a head-to-toe solution,” Lululemon AU/NZ vice president Paul Tinkler said.
“With 25 years of insights, expertise and innovation in our DNA, applying this to a new category felt like the natural next step for us.”
Lululemon chief product officer Sun Choe said extensive research, wear-testing and ambassador feedback went into the making of each of the designs.
“At Lululemon, every product we make is designed to embody our feel-first philosophy, which is rooted in the belief that when you feel your best, you perform your best,” Choe said.
“With new performance running shoes and our first-ever casual sneakers, we can now outfit both men and women in versatile gear from head to toe.”
Additional footwear innovations will continue to be added to the category, including special material iterations and seasonal colourways.
Lululemon operates 680 stores globally, and houses 34,000 employees.