Australian fashion label Luela has launched an e-boutique following customer demand.
The home-grown brand, created by Julie Shaw and Brenda Ayoub in 2008, draws inspiration from vintage laces and embroideries, making use of luxurious natural fabrics such as silks and voiles.
The duo said they launched the label to fill a gap in the Australian market for beautiful and unique occasion-wear at accessible price points.
“We felt that now was the right time to launch the Luela e-boutique, due to the relevance and increase of online shopping and as a result of our customer demand,” Shaw said.
The clothing is manufactured in China and price points range between $180-$500.