A Sydney-based accessories entrepreneur has joined forces with both an iconic designer and a chain retailer to take the local market by storm.
Designer Chrissy Leighton, founder of jewellery brand Chrissy.L, has confirmed a partnership with both Fleur Wood and chain fashion retailer Seduce to stock her label nationally.
The alliance, a first for the brand, will see the new Chrissy.L range 'Romancing The Stone' sold via 14 Seduce stores nationally and in key Fleur Wood stores (Chatswood and Pitt Street Sydney and GPO in Victoria) from this month.
Seduce store locations include Bondi Junction, The Ivy Sydney City, Liverpool, Paddington, Parramatta, Homebush, Market City, High Point in Victoria, Melbourne Central, Chadstone, South Wharf, The Convention Centre Place Victoria, Chermside in Queensland and the Canberra store.
The 'Romancing The Stone' collection, described as “an infusion of bohemian chic and effortless glamour”, is inspired by Leighton's personal travels and features a mix of pink jades, gunmetal silvers, antique bronze and rose gold.
Commenting on the double tie-up, Leighton said it is a great next step for the brand which is set for further expansion.
“Both Seduce and Fleur Wood had taken notice of the Chrissy.L brand for some time and actually found the 'Romancing The Stone' collection was the perfect fit for their brand ethos and their consumers and target demographic,” she said.
“This partnership will most definitely continue and the business will continue to expand into major stockists nationally.”
Pieces in the Chrissy.L 'Romancing The Stone' collection are priced from from $69.00 to $109.00.