Lee Jeans Australia has released Air Denim, a new lightweight fabric innovation that behaves like a comfort stretch.
Designed locally in Melbourne, the super soft denim spans across three key fits: The Soho Jean, Lola Skirt and Stevie Short.
The Soho jean retails for $169.95 with shorts priced at $99.95.
Launching in time for spring, the Air Denim campaign was shot at a Palm Springs inspired home and features British model Roxy Horner.
Lee Jeans Australia is distributed by True Alliance.