Australian-born global streetwear brand Ksubi has re-opened its Greene Street, Soho store last week in its usual rebellious style.
The brand hosted an exclusive party for the fashion and music elite at its New York store, resulting in a performance by local US rapper Destroy Lonely. The rapper performed select tracks from his latest sophomore album.
Earlier that day, Ksubi tapped renowned New York artist and past collaborator, Omi (STFU), to deface a car that was blocking the entrance to the New York store, which was reportedly preventing access for the party set-up. Omi turned the car into a canvas using his style of graffiti which included the iconic Ksubi box crosses, ‘Ksubi’ across the car and a devil visual.
Speaking on the defacing, Omi said, “Heard someone didn’t want to move their car so Ksubi and I had to pull up. I turned their whip into a canvas.”
Key guests who attended the event included models Delilah Belle Hamlin, Selah Marley, rappers A$AP TyY, Maiya The Don, TiaCorine, Rich Amiri, DC The Don, and key influencers Zack Lugo, Ella Bands, and Trevi Moran.
Guests were offered drinks from 1800 tequila, Belaire Champagne and Liquid Death, with sounds by DEEJ, Siobhan Bell and Emblaeliza.
Since opening in 2016, the Ksubi New York store has built a reputation for creating cultural moments, including a staged performance from artist Travis Scott that shut down Greene Street, and rapper A$AP TyY riding his quad bike into the store for the launch of his Ksubi collaboration.
Regarding the newly designed interior, Ksubi partnered with past collaborators Legeard Studio, who was also responsible for the Ksubi Chicago and Miami stores. One key feature of the store includes murals painted by local artists Hidji and Faust, both commissioned by Ksubi.
Hidji, who is part of A$AP Rocky’s AWGE collective, created an artwork that reportedly pays homage to the city of New York and the “hustle mentality” of its creative community.
Faust, recognised for his calligraphy style, has created a piece that visualizes the Ksubi slogan, ‘Haunted By Lovers’.