Kmart has expanded its OnePass member benefits program to stores.
OnePass consolidates Wesfarmers-owned retail brands under a single subscription program and includes Kmart, Target, Catch and Bunnings Warehouse.
The program offers customers free delivery on eligible products or orders, as well as an introductory spend and earn offer at Kmart stores.
OnePass is priced at $4 a month or $40 a year, with a 30-day free trial also available.
It first launched as an online-only offer at Kmart in May with free delivery, and now the program is growing with an in store offer.
Kmart chief customer officer Lil Velis-Bowker said this is the next phase of a broader rollout.
“We are thrilled to roll-out OnePass to Kmart stores today, it is the next step for us in building an exciting new program that will offer our customers even more value when they shop with us.”
As an introductory offer, subscribers of OnePass can earn $5 towards their next Kmart in store purchase when they spend $50 in store in one transaction.
“The launch of OnePass comes at a time when our customers are really valuing our commitment to low prices on the everyday items they need. The program provides customers more relevant, convenient, and personalised ways of shopping with us,” Velis-Bowker said.
“We have plans to expand what we offer through OnePass in the near future. With new offers on the horizon and new partner brands joining the program the value to our customers will grow over time."