Naked Brand Group is in the midst of rapid expansion, following the amalgamation of two forces.
Naked Brand Group is the result of a business merger between lifestyle brand Naked and intimate apparel giant Bendon.
The Sydney-based Bendon and the New-York based Naked merged this year, with a final agreement approved by stockholders in June.
As a result, the Group has commenced trading on the NASDAQ and spearheaded an aggressive expansion strategy.
This week, Naked Brand Group announced it would launch Heidi Klum Intimates' solutions line to over 4000 CVS locations across the United States.
Bendon CEO Justin Davis-Rice first brokered the intimate apparel venture with Klum in 2014, after ending a 25-year product deal with Elle Macpherson.
Now CVS Health, a pharmacy company in the US, will back its collection of 20 wardrobe products across its network of stores.
Naked Group Limited has also announced its intention to acquire FOH Online Corp, the exclusive licensee of the Frederick’s of Hollywood global online license.
FOH has been trading since 1946, introducing the push-up bra, padded bra and black lingerie to the US market.
Davis-Rice said the merging of Naked and Bendon will set new limits for intimate apparel trade.
"The merger enables Bendon to increase its footprint in the U.S. market, facilitating global business growth both organically and via strategic acquisitions," he said at the time of the merger.
Bendon operates Heidi Klum Intimates, Pleasure State, Naked, Bendon, Lovable, Bendon Man, Fayreform, Hickory, Davenport, Heidi Klum Swim and Heidi Klum Solutions.
In fiscal 2018, Bendon generated revenues of $93 million USD with gross profit of $31 million USD or approximately 33% gross margin.
It was able to generate $6 million USD in savings across the business, a rationalisation forced due to ongoing disruption in its supply chain.
"The injection of working capital from the actualising of the merger should enable Bendon to remedy these past issues and correct the flow of inventory into our sales network, allowing the business to meet demand and generate meaningful revenue growth over the coming months and years," Davis-Rice added.
eCommerce will also be an exponential growth channel that in the future, he said.
"With six brand and aggregated sites, eCommerce sales have grown from 4% in FY2015 to representing 24% of net sales in FY2018.
"Critical to our future is the development of the eCommerce channel and investment in technology and business models to effectively engage digital consumers at every touchpoint in the customer experience lifecycle."