Lingerie brand Triumph has announced it will launch its new premium brand, Florale by Triumph, into Australia and New Zealand from February 2018.
As part of the global campaign for the launch, award-winning actress Julianne Moore has been announced as the new face for Florale.
The premium collection features figure-flattering styles, decorated with signature Peony stretch lace, and rich embroideries of irises, dahlias and roses.
Triumph global head of brand Suzanne McKenna said the brand was confident in the partnership with Moore.
"Julianne is the epitome of a truly sophisticated and stylish modern woman, which makes her the perfect fit for our new collection.
"We are confident that this special partnership will resonate with women across the world, inspiring them to ‘Find the One’ with Triumph.”
Moore herself also expressed expressed excitement over the partnership, noting that the new premium line represented her own personal style.
“Florale by Triumph represents everything I hope for in my style - it is elegant, contemporary, and it makes me feel beautiful.
"The collection is stunning and it’s a pleasure to be a part of the Triumph family.”
The Florale by Triumph Autumn/Winter collection will be available online and in store in Australia and New Zealand from February 2018.