Collapsed retailer Jeanswest has sold more than 53,000 pairs of jeans since administrators launched a nationwide discounting campaign last week.
The denim brand collapsed in late March, with administrators announcing plans to close 87 of its stores across Australia.
Since April 1, Jeanswest has reportedly sold 160,000 items all up, and reported 184,000 customers who have entered stores across Australia.
Meanwhile, over 540,000 people visited the brand’s website.
More than $20 million worth of stock is set to be sold in the ongoing discounting campaign, amounting to over 350,000 items, including 138,000 pairs of jeans.
Global asset experts Gordon Brothers, who were appointed by the administrators to support the sale, said further shipments of stock are expected to reach stores shortly.
Jeanswest went into voluntary administration in March, appointing administrators Lindsay Bainbridge, David Vasudevan and Andrew Yeo of Pitcher Partners Melbourne.
All Australian stores remain open as the sale continues.
Bainbridge said the in-store and online response from the community had been remarkable.
“We’ve seen huge spikes in foot traffic and online sales, which has been the best possible result as we get the business ready to be restructured as an online operation,” he said.