In 2020, catalogue-based fashion business EziBuy delivered 929,000 orders to customers.
Following a 50.1% acquisition in the business by Mosaic Brands in 2019, the business has been on a transformation journey, which has seen it reduce its cost of doing business and improve its inventory holdings.
According to Mosaic's annual report released in August 2020, the business was continuing to review its option on the remaining 49.9% of EziBuy over the coming months in light of its benefits to the Group.
And, potential EziBuy benefits can be drawn from its 2020 results.
The business recorded 21.6 million online sessions, an online conversion rate of 4.6% and according to the EziBuy website, it delivers 23 million catalogues annually to customers.
For context, Rivers recorded 10.4 million online visits and Millers saw 12.2 million visits to its website in 2020.
Mobile traffic was at 51% and EziBuy had 250,000 mobile numbers on file.
504,000 active customers were recorded in 2020, while 2.5 million email addresses were on the database.
Clothing, plus size and shoes and accessories were also the biggest segments of the category mix of EziBuy in 2020.
Mosaic's pursuit of online growth was only spurred on by the pandemic, which saw it move to close a number of stores and accelerate digital investments such as SKU expansion across the business.
In 2020, Mosaic reported total online sales of $93.7 million.
Mosaic Brands was set to make the decision on the remainder of EziBuy by 31 December 2020.