Accent Group will launch and trial a new lifestyle footwear concept called Pivot.
The new concept will focus on servicing the sport and street inspired value-conscious consumer.
With a focus on providing the entire family with their footwear solution, the Pivot brand will carry a wide range of branded offerings from Nike, adidas, Puma, Converse, Skechers, Vans, CAT, New Balance and more.
Accent Group CEO Daniel Agostinelli said it will cover categories including lifestyle, casual, street, sport and training.
“Following a market segment review and extensive consultation with our global brand partners, we identified that there is a value segment of lifestyle footwear product available in international markets that is not currently available in Australia.
"It is our plan to test the opportunity to showcase a branded value-oriented shoe offer in an exciting new concept called Pivot.
The first stores and website are planned to open in H2 FY20.