To celebrate the launch of the Gucci x The North Face collaboration, Gucci opened two pop-ups in Sydney and Melbourne.
The pop-ups, known as 'Gucci Pins', showcase the collection in an immersive environment, which reflects Gucci creative director Alessandro Michele’s unconventional approach to luxury fashion.
Gucci x The North Face Pin in Sydney.
"The North Face x Gucci pins were shaped observing the outdoor, where the encounter of different materials generates geodesic and curvilinear structures, that recall concepts related to the temporariness of landscapes, travels and explorations," Gucci said of the Pins.
"Sinuous and domed shapes, covered in the patterns of the collection, welcome visitors in this mesmerising space, where trunks are arranged inside and the spotlights recreate the vault of a starry sky, as seen from the inside of a tent," the business said.
Gucci x The North Face Pin in Sydney.
The Sydney and Melbourne Pins are also complemented by a virtual Gucci PokéStop inside of the Pokémon Go AR game.
Bringing the physical and digital worlds together, players who visit one of the 100 global Gucci PokéStops (which include the physical locations of Gucci Pins, ArtWalls, and selected Gucci stores) will have access to three digitally wearable items from the collection.
For those who aren't able to visit the PokéStops, a special code allows players to redeem Gucci x The North Face t-shirts, hats and backpacks in the game.
Gucci x The North Face in Pokémon Go
The Melbourne and Sydney Gucci Pins will trade until January 24 and are located at Chadstone Shopping Centre and at Westfield Sydney.