Luxury watchmaker Piaget has unveiled a new retail concept store at Westfield Sydney.
The brand's new 'salon' takes inspiration from the first Piaget salon at the Rue du Rhône in Geneva.
The new store has been brought to life in partnership with Ascentier, Piaget's flagship retail partner in Australia.
"We are thrilled to be partnering with Ascentier on this new Piaget Salon that will play a major role in the expansion of our brand identity in the Australian market," Piaget Australia brand manager Gaspard Barthelemy.
"This execution of the interior and exterior design pays homage to the Maison’s foundation of generous and festive values that we know will be welcomed with open arms by Sydney residents," he said.
The store features the brand's signature colours including gold, white, coral red, pink, yellow, and Piaget Blue.
It houses collections including Piaget Polo, Limelight Gala, Possession, Altiplano, and Piaget Rose.
Ascentier directors Jack Lin and Laura Liu welcomed the launch of the new store concept.
"We are excited to be the one bringing the Piaget Salon in its fresh concept to Sydney Australia, presenting the dazzling creations of Piaget with extraordinary experiences.
"Our family established the bond with Piaget dated back in the 1990s, it has been a journey full of inspiration and innovation.
"And now it is our pleasure as the second generation to extend such bond in a new chapter," the pair said.
The Piaget Westfield Sydney store is open now.
