Fendi has opened a new flagship boutique in Sydney, at the Queen's Club exclusive heritage building.
The store spans 255sqm and houses women’s and men’s ready-to-wear collections, accessories and leather goods.
The Queen's Plaza store is the sixth standalone boutique for the brand in Australia, and takes Fendi's total store footprint to 10 including David Jones concessions.
The store is fitted out in the newest Fendi boutique concept design and features golden finishes, polished and satin glass panels and marble details.
Speaking on the store, Fendi said customers will discover special elements both inside and outside the store.
"Upon entering the boutique, guests will immediately discover the ‘Magic Cube’ like a precious jewel placed in the middle of the boutique," Fendi said in a statement.
"It is finished in gold polish glass and hosts the iconic men’s and women’s Peekaboo bags.
"Meanwhile, the Queen’s Club’s façade is a one-of-a-kind sculpture all made with a gold lacquered glass finishing and champagne metal details.
"The design is inspired by the dynamic and diverse city of Sydney, whilst also embodying a modern interpretation of one of our codes – the Pequin motif.
"The golden tones are also drawn from the original historical architecture of the heritage building," Fendi said.
The new flagship is located on the corner of Elizabeth Street and Market Street in Sydney.
Scroll through the gallery above to view more images of the store.
