Country Road has unveiled its latest store at Chadstone Shopping Centre.
The store has been awarded a 5 Star Green Star Design Review Rating, a sustainability rating system for buildings in Australia.
The fitout includes fixtures made from recycled yoghurt containers, carpet crafted from fishing nets and recycled paper wall cladding.
Country Road MD Elle Roseby said the relaunch of the Chadstone flagship store was a milestone for both the brand and the industry.
“Our Chadstone flagship revolutionises the retail experience, maintaining our commitment to quality while demonstrating our connection to the environment. It shows that sustainability in fashion extends into retail store fit-outs, as well as garment production.”
Working with London based retail design experts, HMKM, the project took over a year to complete.
Alongside recycled yoghurt containers, fishing nets and recycled paper, the premium new store fixtures include:
· Australian parquetry flooring recycled from old buildings
· Fitting room hooks revitalised from ocean plastic
· Store fixtures and tables crafted from recycled plastic
The store follows a number of environmental initiatives undertaken by Country Road, including its Traceable Merino Wool collection, Good Jeans and Recycled Nylon Swimwear.
It also follows the 2015 launch of Country Road Group’s logistics omni fulfilment centre, a state-of-the-art warehouse facility in Victoria that was awarded a 5 Star Green Star rating.
In celebration of the opening, Country Road will have a pop-up exhibit at Chadstone; the Country Road Sustainable Design Hub from August 15 to 18.
The space will be an immersive and educational exhibit around the recycled products featured in store.