Australian fashion label Infamous Swim is preparing to scale up locally and globally by opening the business to public investors via crowdfunding platform Birchal.
Funds gained from the campaign will be used to expand Infamous Swim’s inventory and to broaden its product categories, according to the swimwear brand.
Funds will also be invested in expanding warehouse and team facilities as well as extending its paid marketing strategy further.
Additional funds will be used to collaborate with global platforms to expedite direct-to-consumer cross-border growth.
Infamous Swim founder and CEO Gemme Crowe said her business is facing a turning point.
“We are strongly positioned to enjoy continued growth as we gain market share in the US and other markets,” Crowe said. “With an enviable 800 million total marketing impressions worldwide, 691,000 Instagram followers, and 121,000 followers on TikTok, our base is highly engaged and there is clear market demand.
“Though we are currently self-owned and funded, we managed to quadruple our sales revenue in three years to exceed $7 million revenue. I’m confident that equity crowd-funding will take us to the next level of our evolution.”
Infamous Swim currently sells to over 70 countries globally and the brand’s total revenue since launch is $41.1 million, an 816% growth from 2020 to June 2023.
The swimwear label has reportedly sold over 756,000 swimsuits to around 440,000 people, with 30% of these being return customers.
The brand’s most sold size range is L-XXL, with ranges including accessories, activewear, loungewear, sleepwear and resortwear.
“Without our community, our supporters, and our believers Infamous Swim would never have taken off the way it did,” Crowe said. “We would be thrilled if our community could join us in the next phase of our journey.
“As a values-based company, community fundraising is ideal for Infamous over the backing of traditional angel investors or venture capital firms,” Crowe said. “In this way, we give our backers the opportunity to support us and create a brighter, more inclusive future in return for a share of the company.”